Our Story
Building a stronger community for the independent artists who belong to cultures of the world and transport a message - from beautiful traditions, diverse languages of foreign people and extraordinary moments of human reunion in the arts.
“No culture can live, if it attempts to be exclusive”
At the beginning of the creation process which led to the establishment of the label A2B (meaning “from a to b” as well as from artist to business) was the original thought of empowering minorities and to foster the diversity of European arts sphere - particularly in the music business - by opening new channels of presentation, to fuse local and external energies in order push music culture towards the outskirts of the mainstream and support voices and producers who stay true to their origins without succumbing to the commercial and overpowering sociapolitical forces of globalised music and algorhythms of exploitative streaming platforms.
Traditions and folklore in different parts of the world, new instruments or unusual groups of artists, be it acoustic or electronic music with ethnic instruments and singers, ensembles from various cultures and languages are at the core of our focus. We deem these arts as valuable if not more precious for the current debate of diversification and decolonisation as European and North American mainstream pop, classical music or similar “privileged” first world acts. As a contrasting program to universal, globalised and commercial music which our society is dealing with in daily life, often against our will - our label looks to promoting the difference.
Suggest a project
If you have an idea, a project or and artist which you think would suit our profile - get in touch and we will see if there is a way to help you or to collaborate. From consulting, to management, booking to event organisation, funding applications we can provide various services based on your needs.
